Countdown to #Portada14 starts with major Hispanic Marketing leaders from JC Penney, Verizon and Maybelline on Board - KMPH FOX 26 | Central San Joaquin Valley News Source

Countdown to #Portada14 starts with major Hispanic Marketing leaders from JC Penney, Verizon and Maybelline on Board

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SOURCE Portada

NEW YORK, July 9, 2014 /PRNewswire/ -- Portada, the leading Source on Hispanic Marketing and Media ( is celebrating its Annual Conference on September 17 and 18 in New York City's Scholastic Auditorium & Greenhouse with Rooftop Terrace. #Portada14 comprehends the 8th Annual Hispanic Advertising and Media Conference on Sept. 18 ( ) and the Hispanic Music and Entertainment Marketing Forum ( on September 17. Both events can be attended independently or through a combo ticket.

A great selection of client side marketers, agency, media and entertainment leaders have already been confirmed to, once again, make #Portada14 the best conference in the Multicultural Marketing, Advertising and Entertainment space. They include:

  • Keisha Andrews-Rangel, Managing Director, nTrigue media
  • Manny Gonzalez, Director Multicultural, Moet Hennessy
  • Lyris Leos, Brand Marketing Strategy Director, JC Penney
  • Oscar Madrid, Director Multicultural Marketing, Verizon
  • Ana Lucia Soto, Media Manager, JC Penney
  • Isabella Sanchez,? VP, Media Integration, Zubi Advertising Services
  • Cesar Sroka, Group Account Director, Omnicom Media Group
  • Daniel Villarroel, Director Multiethnic Marketing, Maybelline New York and Garnier
  • Javier Garcia, U.S. Hispanic GM & LatAm Market Development Lead at Yahoo!

More path breaking speakers to be revealed soon!

#Portada14 will provide must-have actionable insights and a myriad of networking opportunities designed  for marketers and media to be successful in today's multicultural America. Some themes that will be explored include:  

  • Social Media: Best Practices from a major player: Use of language, social habits vs. general market.
  • The unending quest: New approaches on how national brands reach out to local audiences
  • The Hispanic Digital Video Explosion
  • English dominant and Spanish dominant: Language preference in advertising/ media by age/ region
  • Programmatic Buying and Hispanic media: Much more than a buzzword
  • Latin Music Genres, what works where and why
  • Celebrity endorsement models
  • The crucial role of mobile media in Hispanic Music consumption
  • Viva la Musica: How Social Media amplifies and shapes music and entertainment messages
  • Portada's popular Speed Networking Function

REGISTER  today and profit from the early bird rate

Already Confirmed #Portada14 Sponsors are:

8th Annual Hispanic Music and Entertainment Marketing Conference:

Gold Sponsors:
YuMe (

Bronze Sponsor
Mocospace (

Hispanic Music and Entertainment Marketing Forum:
Spotlight Sponsor

Batanga Media (

For sponsorship opportunities, please reach out to Kelley Eberhardt at or call 1212 685 44 41

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