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J.D. Power Reports: Good Picture Quality at the Right Price Is Top Consideration When Purchasing a High-Definition Television

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SOURCE J.D. Power

Samsung Ranks Highest in Customer Satisfaction with Both Smaller Than 50-Inch and 50-Inch or Larger Televisions

WESTLAKE VILLAGE, Calif., July 9, 2014 /PRNewswire/ -- Customers who recently purchased a high-definition television cite picture quality and screen size as the two primary reasons for selecting their TV, according to the J.D. Power 2014 High-Definition Television (HDTV) Satisfaction ReportSM released today.

J.D. Power corporate logo

"Customers purchasing a smaller HDTV tend to be more price conscious than those purchasing a larger HDTV," said Christina Cooley, director in the diversified services industries practice at J.D. Power. "Yet, we find that customers who buy larger HDTVs are more likely to research brands and features before making their purchase compared with customers purchasing smaller HDTVs."

The report measures satisfaction with HDTVs among customers who purchased one in the past 12 months. Satisfaction is evaluated across seven factors: performance; reliability; ease of operation; style/appearance; features; price; and warranty.

KEY FINDINGS

  • Overall customer satisfaction with an HDTV smaller than 50 inches is 844 (on a 1,000-point scale).
  • Overall customer satisfaction with an HDTV 50 inches or larger is 870.
  • Among customers who purchased an HDTV that is 50 inches or larger, picture quality and price are cited most often as the reasons for their selection (62%). Among customers who purchased an HDTV smaller than 50 inches, price (73%) is the leading reason, followed by screen size (53%).
  • The report finds that among customers who purchased a 50-inch or larger HDTV, 32 percent visited the retailer's website, compared with 26 percent among those who purchased an HDTV smaller than 50 inches.
  • Both groups of customers indicate that the in-store display was their primary source of information during the shopping process, with approximately half indicating they relied primarily on the in-store displays.
  • The report finds that 72 percent of customers with HDTVs 50 inches or larger and 37 percent of those with HDTVs smaller than 50 inches have a smart TV. In comparison, 35 percent of customers with HDTVs 50 inches or larger and 11 percent of those with HDTVs smaller than 50 inches have a 3D TV.

The 2014 High-Definition Television (HDTV) Satisfaction Report is based on the responses of more than 4,000 customers who purchased an HDTV in the past 12 months. The study was fielded in June 2014.

Overall Customer Satisfaction Index Scores   


J.D. Power.com Power Circle RatingsTM

(Based on a 1,000-point scale)                                


For Consumers





Under 50 Inches



Samsung            

857


5

LG Electronics                           

854


5

Vizio                                          

852


4

Segment Average                         

844


3

Emerson                                     

843


3

RCA                                            

843


3

Sanyo                                          

835


3

Element                                        

811


2


50 Inches or More 



Samsung                 

884


5

Sharp                       

877


4

Segment Average       

870


3

Panasonic                  

869


3

LG Electronics             

868


3

Vizio                            

861


2

Sony                             

860


2

Sanyo                            

847


2

Power Circle Ratings Legend
5 – Among the best
4 – Better than most
3 – About average
2 – The rest

Media Relations Contacts
Syvetril Perryman; Westlake Village, Calif.; 805-418-8103; media.relations@jdpa.com

About J.D. Power and Advertising/Promotional Rules www.jdpower.com/about-us/press-release-info

About McGraw Hill Financial www.mhfi.com 

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