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New Veri-Site™ program offers proactive way to combat online ad piracy
AUSTIN, Texas, July 9, 2014 /PRNewswire/ -- Veri-Site™ today announced the launch of its new Veri-Site Certification™ program for ad networks and publishers seeking to mitigate risk of doing business with rogue websites. Tremor Video, an advertising technology company elevating brand performance across all screens for the world's leading brands and publishers, is the first to have its network Veri-Site Certified™.
The Veri-Site Certification program offers a proprietary solution for uncovering and profiling rogue websites to prevent ad dollars from flowing improperly to the wrong sites. Designed for companies like Tremor Video that distribute a high volume of online ads for clients, Veri-Site Certification covers a wide spectrum of risk including intellectual property (IP) infringement and pirated content. By using Veri-Site's data, advertisers can add these known sites to "do not advertise" lists in order to limit potential for ad dollars to flow improperly to rogue sites.
"By 2016, more than 50 percent of ad buys will be programmatic, meaning advertisers will have less control over which ads appear on which sites and making Veri-Site Certification even more necessary," said Gianpaolo Sinicropi, head of business development for the Americas at Veri-Site. "By becoming Veri-Site Certified, Tremor Video is proactively working to protect their clients' brands while taking a stand against ad-supported piracy, and we're thrilled they have signed on to our program."
Tremor Video will now have access to Veri-Site's full database of known rogue websites, complete with daily updates and the ability to create block lists, vet websites and request further research on questionable sites not yet profiled by the Veri-Site team.
"At Tremor Video we aim to provide the safest experiences for our advertising and publishing partners," said Katie Seitz Evans, VP of Strategy and Operations. "Being Veri-Site Certified gives us the data to further ensure the high standards of quality that our company and our clients require, are maintained. We feel this type of certification and access to data will become an industry standard, and we are pleased to be at the forefront of its implementation."
While shutting down rogue websites oftentimes is not possible due to the complexity of the networks, Veri-Site's research has proven that a "follow-the-money" approach is the best way of combatting these types of sites.
"Until recently, there hasn't been a product that offered a comprehensive list of rogue websites that engage in high-risk online activity," Sinicropi said. "What we're offering through Veri-Site Certification is a way for ad networks to cut off revenue for these sites by controlling where their ads are placed and how they monitor campaigns to prevent potentially image-tarnishing ad placements from taking place."
The Veri-Site Certified seal will be prominently displayed on partner company websites and other material to further reinforce commitment to combatting online advertising piracy. The subscription-based program includes access to a continually updated database of rogue websites and unlimited access to Veri-Site researchers and experts.
About Tremor Video
Tremor Video (NYSE:TRMR) is transforming the video advertising experience across all screens for the world's leading brands. Tremor Video's patented technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the U.S. and across the globe. For more information, visit www.tremorvideo.com.
Based in Austin, Texas, Veri-Site™ is a privately held firm that offers an auditable and transparent database bundled with an integrated toolset that allows subscribers to make the best use of its data. The toolset includes filtering software, workflow tools and audit log capabilities. Veri-Site's risk-scoring capabilities are configurable by the subscriber to meet particular tolerances and enterprise requirements. Whether it is the financial world's focus on anti-money laundering and "know your customer;" intellectual property holders' concerns on infringement; or advertisers' quest to place ads carefully online, Veri-Site helps organizations evaluate risk and follow best practices. For more information, visit www.veri-site.com.
For more information, contact:
Name – Gianpaolo Sinicropi
Phone – 1-786-453-2745
Email – email@example.com
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