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SOURCE Compass Intelligence
SAN ANTONIO, June 25, 2014 /PRNewswire/ -- Compass Intelligence announces the first Connected Car survey that focuses on consumer desires, needs and perspectives including their own mobile devices, apps and content. This initiative will expand on broadband connectivity in the vehicle. The study includes content & services accessed through the vehicle's dashboard and embedded wireless broadband communications.
Compass Intelligence will survey driver and passenger attitudes, desires and buying behavior. This research will help vehicle manufacturers, automotive dealers, after-market manufacturers, software and telematics service providers acquire a better understanding of consumer desires and needs, and how best to position their products and services.
"The industry has been buzzing about the Connected Car for the past 2-3 years," said Dr. J. Gerry Purdy, Chief Mobility Analyst at Compass Intelligence. "While most research in the past has focused on vehicle intelligence and metrics, our goal is to take it to the next level and focus on the features and functionality that users expect in their vehicles in the future."
Topics to be covered in the research include (but are not limited to):
For details about the Connected Car Survey and participation, CLICK HERE. Early participants will have the opportunity to add proprietary questions to the survey.
Compass Intelligence will leverage its Thought Leaders survey platform and panel of over 100,000 panelists to collect data on consumer preferences, types of solutions desired, acceptable price points, need vs. nice to have solutions, connectivity, and so on. One key area of focus will be the consumers relationship to their mobile devices and what type of interaction consumers seek between the connected car and mobile devices.
An executive presentation will be provided that highlights the results of the survey, full analysis and graphical depiction of the results, along with market segment data. Survey leaders will present findings in a web conference to organizations that sign early. The results of the survey will help vendors and service providers develop (or refine) their product development plans to help consumers address their current and near term needs.
Compass Intelligence has put together a team of thought leaders to lead the project including:
The deadline to sign up for Emerald access level is July 31, 2014. The survey is scheduled to kick off on August 1, 2014 and results will be presented to participants in 6-8 weeks.
To participate in this research survey or get more information about the study, please contact Mike Gee at firstname.lastname@example.org or (925) 299-1231.
About Compass Intelligence
Compass Intelligence, a market analytics and consulting firm, specializes in strategy acceleration and insights for the high-tech and telecom industries while providing clients tailored services through excellent customer support. Compass Intelligence provides executive insights, market sizing/modeling, competitive analysis, strategic consulting and expert recommendations on multiple markets. Visit us at http://www.compassintelligence.com. Follow Compass Intelligence on Twitter at @CompassIntel.
Director of Marketing & Operations, Compass Intelligence
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