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SOURCE Brokaw Inc.
15 years of Quarterback Changes Have Browns Fans Focused on Window of Local Ad Agency for Answers
CLEVELAND, May 8, 2014 /PRNewswire-USNewswire/ -- Will it be Teddy Bridgewater, Blake Bortles, Johnny Manziel, or maybe no quarterback at all. These are the questions Cleveland Browns fans are asking themselves. The team has gone through 20 quarterbacks since coming back in 1999, and it's hoped that this year's draft will put an end to the quarterback changes. In preparation for the pick, Shelly, the manikin wearing the jersey of the team's first quarterback, Tim Couch, along with all names of those who followed, will have a slot ready on the bottom of the jersey to let all Clevelanders know the outcome.
Shelly stands in the window of Brokaw Inc. in Downtown Cleveland, her back facing the street. And over the years she has become an icon for the revolving quarterback situation in Cleveland. When a quarterback has a bad string of games, and the Cleveland Browns announce a change, fans head to Brokaw's window to see Shelly. So does the local media, who now make taking footage of Shelly a priority over coverage of a press conference at the Brown's headquarters in Berea, Ohio.
Gregg and Tim Brokaw, brothers, diehard Browns fans, and owners of Brokaw Inc., had no idea Shelly and the quarterback jersey would create such a buzz. "It started out as just a funny statement by two loyal Brown's fans," said Gregg Brokaw. "Then as the list grew, it took on different emotions, from sadness, to anger, then back to funny. We truly hope this draft solves the issue, because we really don't know how many more extensions we can add."
Brokaw is a Cleveland advertising agency known for its ability to help brands like Hotels.com, Smokey Bones Bar & Fire Grill, Samsung, Neuro Drinks and Wonka reach consumers in new, smart, and unexpected ways-via paid media, non-traditional, local marketing, digital and social media strategies, and smart, strategic creative based on human truths. The agency was recently named Ad Age Small Agency of the Year for its culture.
John McCauley, Brokaw Inc.
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