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New Creative Sets Hotels.com Apart from Other Online Travel Suppliers through the Musings of Captain Obvious
TORONTO, Feb. 26, 2014 /CNW/ - Hotels.com® the online accommodation site that's always been clear about what it does and what it stands for, has launched a clever new creative campaign to show why it is the obvious choice for booking hotels. http://www.youtube.com/watch?v=cgb7W9VLkI4
The new campaign - 'The Obvious Choice™' - light-heartedly brings to life a character that has existed in pop culture for decades. Through the creative execution, Hotels.com debuts a fictional world traveller and the brand's new biggest fan, Captain Obvious™.
The launch spot broke on February 23rd during popular cable programming and will continue to run on major networks and adjacent to hit TV shows in the US and Canada. The campaign, which will also include Captain Obvious social media activations, email marketing, radio spots, cinema, and online banners and video, represents the biggest creative launch in the 23-year history of Hotels.com.
In April, one of the campaign's first major Canadian initiatives will see 'The Obvious Choice' come to life through a Dundas Station takeover in Toronto, Ontario.
The first TV spot features Captain Obvious walking through a hotel and offering obvious observations before proclaiming that Hotels.com is the best dot com to book hotels and that Hotels.com is on the internet. Future spots will focus on additional obvious differentiators, such as the Hotels.com award-winning mobile app, hotel deals, the brand's more than 10 million genuine guest reviews, and the Welcome Rewards® loyalty program.
'The Obvious Choice' campaign was created by Crispin Porter + Bogusky out of Boulder, Co. The "Hotels" spot was directed by Imperial Woodpecker's Stacy Wall, whose directorial credits include projects for brands such as Nike, T Mobile and Geico. In Canada, media planning for the campaign was handled by TargetCast and buying was managed by Havas Media.
For more information about 'The Obvious Choice,' visit http://www.hotels.com and follow @hotelsdotcomca on Twitter.
About Hotels.com (http://www.hotels.com)
Hotels.com (also known in Canada as Hotels.ca) is a leading online accommodation booking website with more than 260,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.
© 2014 Hotels.com, LP. Hotels.com, The Obvious Choice, Captain Obvious, Welcome Rewards and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners. CST # 2083949-50
Image with caption: "Hotels.com has a new biggest fan (CNW Group/Hotels.com)". Image available at: http://photos.newswire.ca/images/download/20140226_C7562_PHOTO_EN_37170.jpg
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