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New survey from FatWallet.com reports that 30% will purchase a new TV in 2014 and more consumers will buy them in January during Super Bowl sales versus Black Friday, Cyber Monday or any other time of the year.
BELOIT, Wis., Jan. 20, 2014 /PRNewswire/ -- FatWallet.com, the one-stop resource for smart shoppers, announced results from its 2014 TV Buyer Survey* (TNS Global). Of those surveyed online, 30% said they will purchase a new TV this year (35% males and 38% under age 30). Almost one third of those will buy a TV during Super Bowl sales. The survey also reveals that their purchasing decisions are influenced most by price (45%), followed by TV features (35%) and brand (20%).
Key survey results for those that said they will purchase a new TV this year:
"The Super Bowl offers the perfect storm for shoppers to improve their game watching experience while saving money on a high quality, big-ticket item," states Brent Shelton, FatWallet spokesperson. "The FatWallet site offers online shoppers a variety of resources to help them make a smarter TV purchasing decision." FatWallet features the most current coupons and discounts from hundreds of top retailers, with the bonus of cash back on thousands of electronics, home theater and TV deals, every day of the year.
About FatWallet: As the preferred online coupons and cash back shopping resource for millions of smart consumers, and home of the Black Friday Deal Finder, FatWallet.com works closely with 1,500+ retailers like Best Buy, Newegg, Walmart and Amazon to publish special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn. FatWallet is owned by Ebates, Inc. who owns and operates the world's most rewarding shopping programs.
*The national survey conducted online by TNS on behalf of FatWallet.com in July 2013 was fielded among 1,000 adults ages 18 or older.
CONTACT: Brent Shelton, FatWallet.com, firstname.lastname@example.org, 888.634.0098 x236
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