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SOURCE Lopez Negrete Communications, Inc.
NEW YORK, Oct. 23, 2013 /PRNewswire/ -- Lopez Negrete Communications, Inc., a full-service Hispanic marketing agency, has opened an East Coast office in New York City to support its continued and rapid growth in the United States. The new East Coast office is located at 747 Third Avenue at the corner of 47th Avenue in Manhattan. Headquartered in Houston, Texas, the premier Hispanic owned and operated independent agency also operates offices in Los Angeles, and was recently named Verizon Wireless' Hispanic agency of record.
"Connectedness to our clients and our community has always been the hallmark of our agency," adds Alex López Negrete, CEO and president of Lopez Negrete Communications. "It is also a game of scale and access. By having full-service offices on each coast, our organization has the ability and resources to deliver with unmatched depth, speed, innovation and efficiency that provide a very tangible advantage for both clients and consumers, both of which are now working and communicating in a real-time environment."
Lopez Negrete Communications, Inc. is best known as one of the pioneering agencies targeting the U.S. Hispanic market. Formed in 1985 by husband and wife business partners Alex and Cathy López Negrete, the company has grown to be one of the most strategic and forward-thinking agencies in the industry. Never straying from its original vision of bridging the gap between corporate America and the Hispanic consumer through communications that empower each to achieve their goals, the company has maintained the integrity of its early beginnings.
"Latinos are the driving culture and force behind the growth of this country, and never before has that reality been more present for our society and our business sector than it is today," adds Cathy López Negrete, EVP, CFO, COO. "We are committed to providing the most innovative and integrated multi-channel Hispanic marketing efforts in the industry by hiring the most remarkable bicultural talent out there. After all, our multifaceted, bicultural work family is the secret sauce to our success, whether it is on the Gulf Coast, West Coast or East Coast."
About Lopez Negrete Communications
Lopez Negrete Communications, Inc. is the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with offices in Los Angeles and New York, the company's capitalized billings were $193.5 million in 2012. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Wal-Mart Stores, Inc., Bank of America, Verizon Communications Inc., Kraft Foods (Kraft Singles and Kraft Natural Cheeses), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, AARP, Chrysler Corporation, Samsung Telecommunications America, the Recreational Boating and Fishing Foundation and others. With more than 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.
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